Writer. Speaker. Marketer.
What if we stopped trying quite so hard with our video content marketing? What if we just told our true stories honestly and simply, and with empathy for the very real problems our customers have? A video from a tiny Arizona startup busts some common myths about using video as part of a content marketing […]
What does a brand known as buttoned up and boring do to broaden its appeal? I get this question a lot. One great model for inspiration is LinkedIn, which has become the poster child for a staid brand evolving its brand by telling unexpected stories. In the early 2000s, UK musician Matt Henshaw was living […]
The Fault in Our Stars opened this past weekend to become number-one at the box office. Which thrills me – because I’m a fan of the young adult novel the movie is based on and of its author (and video blogger) John Green. But more importantly: It thrills me because good writing deserves to find […]
If you’ve seen me speak in the last few years, you know I’m a huge fan of Instagram, because of its understated simplicity that makes for a rich story platform. You might’ve even seen me present one of my favorite examples, of the Toronto Silent Film Festival’s 2013 effort to promote the silent film experience […]
The best content isn’t storytelling. The best content is telling a true story well. It’s a subtle difference. But the creators of the best content of 2013 contemplated not just what story was worth telling, but how to tell it. And one way to do that is to hire an artist. I’m tempted to insert […]
