A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * From time to time I answer reader questions. This is one of those times. <Hoists mailbag onto table. Rummages around. Pulls out reader letter.>* […]
career advice
Slay the Ignosaurus; Change Your Life
The Ignosaurus (Latin: Ignosaurus Status Quo) is a beast that lurks in the shadow of Marketing. Some say it doesn’t exist. That it died out millions of years ago along with the other dinosaurs. Some say it never existed. But insiders know the dirty secret… that the Ignosaurus is very much *ALiVe* in marketing. It […]
The One Thing the Best Career Mentors Do (and an Ode to Mine, Who Did That Very Thing)
“It takes courage to grow up and become who you really are.” — e.e. cummings In one of my first assignments from the Boston Globe, editor Dick Powers sent me to cover a fire in the Boston suburbs that had destroyed much of a couple’s antique colonial home. It was a straightforward task, from a […]