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Ann Handley

Writer. Speaker. Marketer.

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Business

How to Create a Smarter Go To Market Approach in 4 Steps

Let’s talk about how you can create a smarter Go To Market approach… in four steps. Here’s my advice on the questions you need to ask/answer to create a smarter GTM approach: * * * Do your sales and marketing teams ask themselves four fundamental questions before they send a single email or post a […]

Filed Under: Annarchy, Business Tagged With: DemandBase, Go To Market, GTM, smarter GTM

Brilliant Creative on a Tiny Budget: 5 Examples from an Unlikely Source

a two-dimensional sketch figure grips a telescope and stands on the page of an open book. They peer out the telescope into the sky at something off-camera.

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * Has the pandemic made us more creative? I’ve been wondering this lately… Have the uncertainty and randomness of the past 18 months made us […]

Filed Under: Annarchy, Content, Social Media Tagged With: creativity, library marketing, public library marketing

Should You Ungate Your Content in 2021?

screenshot of a website homepage with 5 different popup notifications obscuring the content on the screen

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Last week I walked by a storefront. From the outside, I liked the vibe of the place. The products on the shelves looked… […]

Filed Under: Annarchy, Annecdote, Business, Content, Ideas you can steal Tagged With: b2b content marketing, content marketing trends, trust, ungating content

Introducing My New Creator Coin: A Pen is Mightier Than a $WORD

Gif of Dorothy Malone in a black-and-white film leaning back with an incredulous look, the text "WOOOOORD?!" is at the bottom of the screen

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Jeremiah Owyang has been a friend for a long time. I credit him for getting me (as MarketingProfs) onto Twitter in 2007—eleventy-billion year […]

Filed Under: Annarchy, Business Tagged With: $WORD, community, Creator Coins

Vivid Writing: How Do You Paint a Picture in the Mind of Your Reader? Add These 5 Things.

  Big Word Day is a day that encourages people to use king-sized words just to impress others. I love words. Sometimes I like big words. (And I cannot lie!) But using big words for the sake of using big words…? So. Dumb. The point of writing is to connect with other people. To be […]

Filed Under: Annarchy, best writing advice, Business, Writing Tagged With: better writing, content writing, vivid writing, Writing

Slay the Ignosaurus; Change Your Life

The Ignosaurus (Latin: Ignosaurus Status Quo) is a beast that lurks in the shadow of Marketing. Some say it doesn’t exist. That it died out millions of years ago along with the other dinosaurs. Some say it never existed. But insiders know the dirty secret… that the Ignosaurus is very much *ALiVe* in marketing. It […]

Filed Under: Annarchy, Business, career advice, Speaking Tagged With: ann handley, keynote speaker, marketingprofs, marketingprofs b2b forum

How Do You Balance Your Personal and Professional Social Media Presence?

  I started on Twitter in 2007 as @MarketingProfs, sharing headlines from the site and representing the brand there. Then 5 years later I resuscitated @AnnHandley on Twitter as a personal ID—a handle I’d been squatting on for years but never used. Why the second account? I guess the easiest answer is that it seemed… […]

Filed Under: Annarchy, Annecdote, Business, Media, Social Media Tagged With: personal versus professional, Social Media, social media for business, social media tools, twitter

Empathy, Marketing, and ‘Misterogers’

This post on empathy and marketing is an expanded version of the intro to my forthnightly newsletter, which features a letter from me to you along with ideas worth sharing and a healthy dose of fun. Not on the list? You can subscribe right here. I moderated a panel about Empathy and Marketing last week […]

Filed Under: Annarchy, Annecdote, Business, Slow Marketing Tagged With: empathy, fred rogers, Mister Rogers' Neighborhood, misterogers, sxsw

The 2 Most Important Stats from the Latest Content Marketing Research Report, in 1 Glorious Chart

In marketing, I value three things: quality over quantity, great writing, building an audience over stuffing a pipeline until it bursts at its seams with so-called leads. I value other things, too. But those three things are top of mind for me this morning, because we just released a brand-spankin’-new research report, B2B Content Marketing: […]

Filed Under: Annarchy, Business, Content Tagged With: b2b content marketing, marketing leadership, marketingprofs

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