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Ann Handley

Writer. Speaker. Marketer.

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Business

Introducing My New Creator Coin: A Pen is Mightier Than a $WORD

Gif of Dorothy Malone in a black-and-white film leaning back with an incredulous look, the text "WOOOOORD?!" is at the bottom of the screen

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Jeremiah Owyang has been a friend for a long time. I credit him for getting me (as MarketingProfs) onto Twitter in 2007—eleventy-billion year […]

Filed Under: Annarchy, Business Tagged With: $WORD, community, Creator Coins

Vivid Writing: How Do You Paint a Picture in the Mind of Your Reader? Add These 5 Things.

  Big Word Day is a day that encourages people to use king-sized words just to impress others. I love words. Sometimes I like big words. (And I cannot lie!) But using big words for the sake of using big words…? So. Dumb. The point of writing is to connect with other people. To be […]

Filed Under: Annarchy, best writing advice, Business, Writing Tagged With: better writing, content writing, vivid writing, Writing

Slay the Ignosaurus; Change Your Life

The Ignosaurus (Latin: Ignosaurus Status Quo) is a beast that lurks in the shadow of Marketing. Some say it doesn’t exist. That it died out millions of years ago along with the other dinosaurs. Some say it never existed. But insiders know the dirty secret… that the Ignosaurus is very much *ALiVe* in marketing. It […]

Filed Under: Annarchy, Business, career advice, Speaking Tagged With: ann handley, keynote speaker, marketingprofs, marketingprofs b2b forum

How Do You Balance Your Personal and Professional Social Media Presence?

  I started on Twitter in 2007 as @MarketingProfs, sharing headlines from the site and representing the brand there. Then 5 years later I resuscitated @AnnHandley on Twitter as a personal ID—a handle I’d been squatting on for years but never used. Why the second account? I guess the easiest answer is that it seemed… […]

Filed Under: Annarchy, Annecdote, Business, Media, Social Media Tagged With: personal versus professional, Social Media, social media for business, social media tools, twitter

Empathy, Marketing, and ‘Misterogers’

This post on empathy and marketing is an expanded version of the intro to my forthnightly newsletter, which features a letter from me to you along with ideas worth sharing and a healthy dose of fun. Not on the list? You can subscribe right here. I moderated a panel about Empathy and Marketing last week […]

Filed Under: Annarchy, Annecdote, Business, Slow Marketing Tagged With: empathy, fred rogers, Mister Rogers' Neighborhood, misterogers, sxsw

The 2 Most Important Stats from the Latest Content Marketing Research Report, in 1 Glorious Chart

In marketing, I value three things: quality over quantity, great writing, building an audience over stuffing a pipeline until it bursts at its seams with so-called leads. I value other things, too. But those three things are top of mind for me this morning, because we just released a brand-spankin’-new research report, B2B Content Marketing: […]

Filed Under: Annarchy, Business, Content Tagged With: b2b content marketing, marketing leadership, marketingprofs

This Isn’t a Post About Delta Airlines

We all routinely deal with inconveniences and annoyances—so routinely that most aren’t even worth griping about half the time. We’re just that used to poor service, and mediocre treatment, and apathetic reps, and inflexible business policies, and Press 1* to Return to the Main Menu. The bar for impressive customer care is so low, in […]

Filed Under: Annarchy, Business, Technology Tagged With: airline customer service, airlines, airport customer service, algorthyms, customer care, customer experience, customer service, delta airlines, social media customer service

You Had Me at Pizza: How Omnichannel Marketing Matters

What’s omnichannel mean, exactly? And what does it have to do with the best pizza outside of Naples? And where does lively writing fit into all this? Andris Lagsdin has a small company outside of Boston called Baking Steel that manufacturers and sells ultra-conductive metal baking sheets. Its flagship product is its namesake Baking Steel, […]

Filed Under: Annarchy, Annecdote, Business, Content, Food Tagged With: andris lagsdin, baking steel, brand marketing, omnichannel, tone of voice, Writing

2017: The Year to Challenge Our Content Marketing Assumptions

This is part 1 of my 2017 take on the State of Content Marketing and content marketing trends. My 2016 take is here. I originally wrote this post as an open letter to Content Marketing that began: “Congratulations on making it another year…” But that sounds somber and a scooch melodramatic, doesn’t it? Maybe. But […]

Filed Under: Annarchy, Business, Content Tagged With: Abby, content marketing, content marketing trends, marketing trends, predictions 2017

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