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Ann Handley

Writer. Speaker. Marketer.

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Why We Write: A Story About AI and a Sentient Toaster Oven

Source: Claudio Schwarz on Unsplash A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * My friend Paul shared his out-of-office email with me. ChatGPT4 had written it. The prompt Paul gave ChatGPT4: […]

Filed Under: Annarchy, Business, Writing Tagged With: ai writing, ChatGPT, ChatGPT4, rule of 3, Writing

What Does AI Mean for Writers?

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Above is a screenshot of a video I posted recently on LinkedIn announcing earliest-bird pricing for the MarketingProfs B2B Forum. The captions you see below […]

Filed Under: Annarchy, Business, Technology, Writing Tagged With: inspired content, marketing, Writing

The One Email Metric You Need to Track

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * That’s a quote from Paulo Coelho, Buddha, or The Little Engine That Could, the classic children’s tale of a small train that persevered in […]

Filed Under: Annarchy, Business, Writing Tagged With: inspired content, marketing, Writing

AI Writing and Typewriters

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * This is a story about AI Writing and typewriters. Over the holiday break I lifted a curious grimy, gray case up off the […]

Filed Under: Annarchy, Business, Technology, Writing Tagged With: ai writing

How to Write Like Robots Can’t

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * One of the things I love about the explosive chatter around AI writing is how overnight the conversation shifted from this: Yo! No […]

Filed Under: Annarchy, Business, Technology, Writing

How to Create a Smarter Go To Market Approach in 4 Steps

Let’s talk about how you can create a smarter Go To Market approach… in four steps. Here’s my advice on the questions you need to ask/answer to create a smarter GTM approach: * * * Do your sales and marketing teams ask themselves four fundamental questions before they send a single email or post a […]

Filed Under: Annarchy, Business Tagged With: DemandBase, Go To Market, GTM, smarter GTM

Brilliant Creative on a Tiny Budget: 5 Examples from an Unlikely Source

a two-dimensional sketch figure grips a telescope and stands on the page of an open book. They peer out the telescope into the sky at something off-camera.

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * Has the pandemic made us more creative? I’ve been wondering this lately… Have the uncertainty and randomness of the past 18 months made us […]

Filed Under: Annarchy, Content, Social Media Tagged With: creativity, library marketing, public library marketing

Should You Ungate Your Content?

screenshot of a website homepage with 5 different popup notifications obscuring the content on the screen

An excerpt from Everybody Writes 2: Your New and Improved Go-To Guide to Ridiculously Good Content. Get a copy; you’ll love it. * * * Last week I walked by a storefront. From the outside, I liked the vibe of the place. The products on the shelves looked… promising. As I stepped just inside the […]

Filed Under: Annarchy, Annecdote, Business, Content, Ideas you can steal Tagged With: b2b content marketing, content marketing trends, trust, ungating content

Introducing My New Creator Coin: A Pen is Mightier Than a $WORD

Gif of Dorothy Malone in a black-and-white film leaning back with an incredulous look, the text "WOOOOORD?!" is at the bottom of the screen

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Jeremiah Owyang has been a friend for a long time. I credit him for getting me (as MarketingProfs) onto Twitter in 2007—eleventy-billion year […]

Filed Under: Annarchy, Business Tagged With: $WORD, community, Creator Coins

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