Ronald Clark’s father worked as a custodian of a New York Public Library branch in an era when library caretakers and their families lived on site. A few of these apartments are still around, although now there are no people living in them. Ronald’s dad kept the NYPL Washington Heights branch clean and tended the […]
Annarchy
The Oxford Comma and Why We Argue Over Grammar
This post is an expanded version of my biweekly newsletter content, which features a letter from me to you along with ideas worth sharing and a healthy dose of fun. Not on the list? You can subscribe right here. Nothing ignites fire in the gut of righteous grammar geeks more than the serial—aka Oxford—comma. Why […]
Slow Marketing Moment: A Snack Mix Story from 30,000 Feet
We want everything fast, don’t we? In marketing, we want more leads, more pipeline, more brand awareness… and more fans, followers, and friends. We want more content. We more content marketing programs and more channels (more ways to reach our customers). But, ironically, the companies that have the biggest, most sustainable business wins won’t get […]
12 Books That Can Help You Be a Better Writer and Storyteller
My favorite book is always the one I’m reading now. I get vested in the story, in the characters, in the voice of the writer. The last few pages can feel like a kind of death (a sense of foreboding, a final ending), which is why I often sequentially, and (sometimes) obsessively, read the works […]
The 2 Most Important Stats from the Latest Content Marketing Research Report, in 1 Glorious Chart
In marketing, I value three things: quality over quantity, great writing, building an audience over stuffing a pipeline until it bursts at its seams with so-called leads. I value other things, too. But those three things are top of mind for me this morning, because we just released a brand-spankin’-new research report, B2B Content Marketing: […]
This Isn’t a Post About Delta Airlines
We all routinely deal with inconveniences and annoyances—so routinely that most aren’t even worth griping about half the time. We’re just that used to poor service, and mediocre treatment, and apathetic reps, and inflexible business policies, and Press 1* to Return to the Main Menu. The bar for impressive customer care is so low, in […]
You Had Me at Pizza: How Omnichannel Marketing Matters
What’s omnichannel mean, exactly? And what does it have to do with the best pizza outside of Naples? And where does lively writing fit into all this? Andris Lagsdin has a small company outside of Boston called Baking Steel that manufacturers and sells ultra-conductive metal baking sheets. Its flagship product is its namesake Baking Steel, […]
I Should Hate This LinkedIn Post, but It’s Actually the Greatest
As an exacting writer and a proponent of a slow and strategic marketing, I should be having an aneurysm (Ann-eurysm?) over how a single, sweary, typo-infested LinkedIn post slopped together in 20 minutes sparked a flurry of online engagement and $90K in sales. But I’m not. Because from a marketing and writing point of view, […]
2017: The Year to Challenge Our Content Marketing Assumptions
This is part 1 of my 2017 take on the State of Content Marketing and content marketing trends. My 2016 take is here. I originally wrote this post as an open letter to Content Marketing that began: “Congratulations on making it another year…” But that sounds somber and a scooch melodramatic, doesn’t it? Maybe. But […]