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Ann Handley

Writer. Speaker. Marketer.

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Annarchy

Two Little-Known Writing Tools to Help You Get Unstuck

A version of this story on the Two Little-Known Writing  Tools to Help You Get Unstuck appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I don’t believe in Writer’s Block. House framers don’t get 2×4 Block. […]

Filed Under: Annarchy, Writing Tagged With: content copywriting, copy, copywriting, copywriting lesson, ilys, marketing, selling, up-goer text editor, writing tools

Can Your Virtual Event Be Better Than Your In-Person Event?

How do you run a virtual program that has personality, joy, heart, humor, character, spirit, soul, magic? Can a virtual event be better than a physical, in-person event? Last Tuesday, I would have answered… I hope so (to the first question). And no (to the second)—not really, anyway. Maybe I was just exhausted. (Aren’t we […]

Filed Under: Annarchy, Ideas you can steal, Speaking Tagged With: how to plan a great event, marketing events, marketingprofs b2b forum, virtual events

Copywriting Counsel from an Unbearable Campaign

A version of this story on Copywriting Counsel from an Unbearable Campaign appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Fall 2020 has been dominated by a contentious, polarizing, absolutely gutting election—where one plumped-up challenger seeks to unseat […]

Filed Under: Annarchy, Writing Tagged With: content copywriting, copy, copywriting, copywriting lesson, marketing, selling

How This Marketing Program Cleaned Up: A Case Study in B2B Storytelling

Image of mops against red wall

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]

Filed Under: Annarchy, Annecdote, storytelling Tagged With: B2B marketing, connectivity, Content, content marketing, content writing, marketing, storytelling, Writing

Pumpkin Spice Couches: A Case Study in the Power of Copywriting

Image of couch with dog and blankets

A version of this story on the Power of Copywriting appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * How do you sell two used couches upholstered in the exact, unfortunate color of the poop emoji? 💩 […]

Filed Under: Annarchy, storytelling Tagged With: content copywriting, copy, copywriting, copywriting lesson, marketing, selling

A Writer’s Hierarchy of Needs: How to Do Our Best Work

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it.   Where to Do Your Best Work Yesterday, I disturbed the spider ecosystem thriving on Tiny Porch (TP), the official name of the screened porch of my […]

Filed Under: Annarchy, Annecdote, best writing advice, Writing Tagged With: create space, tiny house, tiny house office, Writing, writing advice, writing space

The Best Marketing CTA (and Why It Works So Well)

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * This is a story about the best Call To Action (CTA), and why it works so well. In my two decades of marketing experience, […]

Filed Under: Annarchy, Ideas you can steal Tagged With: CTA, Currituck, Economic development, Larry Lombardi

How to Not Be a Jerk at Work

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * This summer, millions of new college grads are vaulting into adulthood and trying to stick the landing on a mat slippery with uncertainty. […]

Filed Under: Annarchy, Ideas you can steal

Why Brand Voice Matters in a Time of Social Crisis

brand voice

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * If the outrage and events of the past weeks have taught us anything, it’s the importance of sharpening your voice. Not just sharing […]

Filed Under: Annarchy, best writing advice

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