A version of this story on the Two Little-Known Writing Tools to Help You Get Unstuck appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I don’t believe in Writer’s Block. House framers don’t get 2×4 Block. […]
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Can Your Virtual Event Be Better Than Your In-Person Event?
How do you run a virtual program that has personality, joy, heart, humor, character, spirit, soul, magic? Can a virtual event be better than a physical, in-person event? Last Tuesday, I would have answered… I hope so (to the first question). And no (to the second)—not really, anyway. Maybe I was just exhausted. (Aren’t we […]
Copywriting Counsel from an Unbearable Campaign
A version of this story on Copywriting Counsel from an Unbearable Campaign appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Fall 2020 has been dominated by a contentious, polarizing, absolutely gutting election—where one plumped-up challenger seeks to unseat […]
How This Marketing Program Cleaned Up: A Case Study in B2B Storytelling
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]
Pumpkin Spice Couches: A Case Study in the Power of Copywriting
A version of this story on the Power of Copywriting appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * How do you sell two used couches upholstered in the exact, unfortunate color of the poop emoji? 💩 […]
A Writer’s Hierarchy of Needs: How to Do Our Best Work
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. Where to Do Your Best Work Yesterday, I disturbed the spider ecosystem thriving on Tiny Porch (TP), the official name of the screened porch of my […]
The Best Marketing CTA (and Why It Works So Well)
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * This is a story about the best Call To Action (CTA), and why it works so well. In my two decades of marketing experience, […]
How to Not Be a Jerk at Work
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * This summer, millions of new college grads are vaulting into adulthood and trying to stick the landing on a mat slippery with uncertainty. […]
Why Brand Voice Matters in a Time of Social Crisis
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * If the outrage and events of the past weeks have taught us anything, it’s the importance of sharpening your voice. Not just sharing […]