Facebook is predicting the end of the written word on its platform. And perhaps suggesting that words more broadly are doomed.
“The best way to tell stories in this world, where so much information is coming at us, actually is video,” said Nicola Mendelsohn, who leads Facebook’s operations in Europe, the Middle East and Africa. “It conveys so much more information in a much quicker period. So actually the trend helps us to digest much more information.”
In five years’ time, she added, Facebook “will be definitely mobile, it will be probably all video.” Stats show that the written word is becoming obsolete, replaced by hipper, accessible images and video.
She did throw writers a bone: Words are disappearing—save for the fact “you’ll have to write for video.”
Did you catch that? “have to.”
Our words are like the last triceratops wandering an increasingly balmy earth. In search of a book group. Or a direct mail meetup. Or whatever local bar might serve a prehistoric tipple in which to sink their sorrows.
Or so Facebook suggests.
I get it. In a Trump-vs.-Hillary political climate, polarizing sells.
But is that really… responsible? Or is it even true?
I’d say nope. Actually, I’d serve up a triple-scoop Nope-cone (h/t to Rob Zaleski for coining that one).
So just to check my biases at the door to the internet: Is my reaction to this merely self-preservation?
Are we writers actually Neanderthals wearing shaggy animal hides, charring a bison thigh over the fire? (Fire we invented, thank you very much.)
Meanwhile, the smell of plank-roasted salmon with baby bok choy wafts over from the next camp.
Is it that we had a good run… but now it’s time to go?
Let’s scoop up that Nope-cone.
Scoop 1 of the Nope-cone: Binary (either/or) thinking usually occurs when someone is selling a specific worldview or agenda.
Have you noticed a massive number of video posts in your Facebook feed of late? That’s likely because Facebook has been algorithmically favoring video posts. The company says user preferences are driving the shift away from text.
But consider that Facebook is all-in on its live video service, Facebook Live.
And consider that Facebook Live is content that is hosted and consumed via Facebook—rather than YouTube, for example.
Not to mention all that money coming from Facebook video ads.
And then you draw your own conclusions.
Scoop 2 of the Nope-cone: Long-form content is still a thing.
The truth is that we do read long-form content. Long-form news articles get roughly the same number of mobile visitors as short-form articles, but they garner twice as much engaged time, according to recent data from the Pew Research Center.
Scoop 3 of the Nope-cone: Sometimes you want sprinkles. Sometimes you don’t.
Liraz Margalit, a web psychologist at ClickTale, wrote that watching video and reading writing are different “cognitive functions.”
Reading demands one’s cognitive system do more heavy lifting and requires committed engagement, she said. Watching video is largely passive and is quicker to make an emotional connection, added Phil Rosenthal, writing in the Chicago Tribune.
The bottom line: Our world supports both kinds of content for different purposes.
Video is useful for some tasks and appeals to some people. Writing is suited to some efforts and appeals to other kinds of people.
One is not inherently superior to the other as a storytelling medium.
Both have strengths. And both are flawed.
Writing can be augmented with killer video, and video is strengthened by stronger writing.
And not just because we “have to” write. (That one still chaps my khakis.)
Bonus Scoop of the Nope-cone: Live video can be tedious.
You can’t skim video. You can’t skip the boring part at the beginning when that friend in your Facebook feed takes a running start rather than getting right to the point. (Update: Scott Monty points out that you actually can skip to the good parts.)
Sometimes I find myself in the midst of a meandering video, and I’ll wish I could just scroll down a bit to the next paragraph right then and there.
Because I’m busy. I’ve got stuff to do.
Like groom my shaggy animal hide.