Ann Handley is the Wall Street Journal bestselling author of two books that help you repel mediocre marketing.
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COMPLETELY REVISED AND EXPANDED FOR 2023!
Your essential guide to becoming a masterful marketer, writer, and storyteller.
Funny, insightful, and profoundly transformational.
"Who better to teach you the craft of commercial and professional writing than Ann Handley."
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
How does a company make the leap from purveyor of "marketing-speak" to trusted online publisher?
How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working?
Content Rules is the best-selling book on content marketing and (increasingly) a textbook that helps marketing professors communicate the importance of content to marketing students worldwide.
It will help your business get better at publishing content. It will help your
business grow. Content Rules will help your business be smarter.
—Mitch Joel, author of Control, Alt, Delete
I picked it up last night and couldn’t put it down. Every page made me
think about how I should/could improve.
—Robert Lane, CEO, Overlay TV