A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * From time to time I answer reader questions. This is one of those times. <Hoists mailbag onto table. Rummages around. Pulls out reader letter.>* […]

An excerpt from Everybody Writes 2: Your New and Improved Go-To Guide to Ridiculously Good Content. Get a copy; you’ll love it. * * * Last week I walked by a storefront. From the outside, I liked the vibe of the place. The products on the shelves looked… promising. As I stepped just inside the […]

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Jeremiah Owyang has been a friend for a long time. I credit him for getting me (as MarketingProfs) onto Twitter in 2007—eleventy-billion year […]

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Last week, my girl Kerry Gorgone and I gave a talk at the Social Pulse Summit titled Blending the Personal and Professional on […]

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I sense I’m being watched. Followed. Stalked, almost. He’s quiet as a ninja. And like a ninja, he seems everywhere at once. Often […]

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Three years ago this week—in January 2018—I decided to start a newsletter. Why? I wanted connection—not one-to-many social media connection, but me-to-you direct […]

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I re-posted the image above on Instagram a few days ago. Don’t we go into any new project (or year) with a vision in […]

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * It’s easy to nod along to the narrative that 2020 is a raging dumpster fire, the worst year ever—what with the pandemic and the […]

A version of this story on the Two Little-Known Writing  Tools to Help You Get Unstuck appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I don’t believe in Writer’s Block. House framers don’t get 2×4 Block. […]

How do you run a virtual program that has personality, joy, heart, humor, character, spirit, soul, magic? Can a virtual event be better than a physical, in-person event? Last Tuesday, I would have answered… I hope so (to the first question). And no (to the second)—not really, anyway. Maybe I was just exhausted. (Aren’t we […]

A version of this story on Copywriting Counsel from an Unbearable Campaign appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Fall 2020 has been dominated by a contentious, polarizing, absolutely gutting election—where one plumped-up challenger seeks to unseat […]

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]