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Ann Handley

Writer. Speaker. Marketer.

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The One Email Metric You Need to Track

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * That’s a quote from Paulo Coelho, Buddha, or The Little Engine That Could, the classic children’s tale of a small train that persevered in […]
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6 Signs That It’s Time for You to Write Your Book Already [A Checklist]

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * From time to time I answer reader questions. This is one of those times. <Hoists mailbag onto table. Rummages around. Pulls out reader letter.>* […]
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screenshot of a website homepage with 5 different popup notifications obscuring the content on the screen

Should You Ungate Your Content?

An excerpt from Everybody Writes 2: Your New and Improved Go-To Guide to Ridiculously Good Content. Get a copy; you’ll love it. * * * Last week I walked by a storefront. From the outside, I liked the vibe of the place. The products on the shelves looked… promising. As I stepped just inside the […]
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Gif of Dorothy Malone in a black-and-white film leaning back with an incredulous look, the text "WOOOOORD?!" is at the bottom of the screen

Introducing My New Creator Coin: A Pen is Mightier Than a $WORD

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Jeremiah Owyang has been a friend for a long time. I credit him for getting me (as MarketingProfs) onto Twitter in 2007—eleventy-billion year […]
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The circular creative process is pictured, with arrows from "excited" to "big brainstorm, realization/regret, pity party, fine, big think, do it" and back to excited

How to Write for Instagram

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Last week, my girl Kerry Gorgone and I gave a talk at the Social Pulse Summit titled Blending the Personal and Professional on […]
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TikTok with the Best Writing Advice (No Really)

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I sense I’m being watched. Followed. Stalked, almost. He’s quiet as a ninja. And like a ninja, he seems everywhere at once. Often […]
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A french bulldog wearing star-shaped glasses sits in front of a star-shaped cake with a "3" candle in the center of it

What I Learned in 3 Years of Writing a Newsletter

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Three years ago this week—in January 2018—I decided to start a newsletter. Why? I wanted connection—not one-to-many social media connection, but me-to-you direct […]
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Image of a horse drawing, with the image becoming progressively simplistic as you scan from back to front. Near the horse's tail it says "idea," in the middle it says "outline," and the text near the head says "first draft."

How to Write a First Draft of Anything

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I re-posted the image above on Instagram a few days ago. Don’t we go into any new project (or year) with a vision in […]
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Image of a red Christmas ornament shaped like a virus, with 2020 stenciled in the center

20 Ridiculously Useful Holiday Gifts for 2020

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * It’s easy to nod along to the narrative that 2020 is a raging dumpster fire, the worst year ever—what with the pandemic and the […]
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Two Little-Known Writing Tools to Help You Get Unstuck

A version of this story on the Two Little-Known Writing  Tools to Help You Get Unstuck appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * I don’t believe in Writer’s Block. House framers don’t get 2×4 Block. […]
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Can Your Virtual Event Be Better Than Your In-Person Event?

How do you run a virtual program that has personality, joy, heart, humor, character, spirit, soul, magic? Can a virtual event be better than a physical, in-person event? Last Tuesday, I would have answered… I hope so (to the first question). And no (to the second)—not really, anyway. Maybe I was just exhausted. (Aren’t we […]
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Copywriting Counsel from an Unbearable Campaign

A version of this story on Copywriting Counsel from an Unbearable Campaign appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Fall 2020 has been dominated by a contentious, polarizing, absolutely gutting election—where one plumped-up challenger seeks to unseat […]
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Image of mops against red wall

How This Marketing Program Cleaned Up: A Case Study in B2B Storytelling

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * Pop quiz time: You run Marketing at a B2B company that sells industrial floor-cleaning equipment. You want to amp up awareness and demand with […]
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