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Ann Handley

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a white brick wall with a written mural in black all-caps type "Be brave enough to suck at something new."

Brave Enough to Suck at Something New

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love it. * * * “Be brave enough to suck at something new.” The quote is attributed to business book author Jon Acuff, the great Greek god Pinterest, […]
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Beta Before Alpha

My friend Rachel emailed me an article the other day from Yankelovich, a market research company. The article, produced just after Mother’s Day, heralded the arrival of “Beta Moms” and their “newfound acceptance that being a ‘just good enough for my family’ mother…speaks to a more forgiving, laid-back approach to parenting.” Unlike “Alpha Moms” (or, […]
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Off-Color Commentary

Last week I was in my vet’s lobby with one of my dogs, waiting to check out, when I overhead a conversation behind me. “Of course you don’t like it here, but stop your complaining! We need to stay put for now.” An older woman, maybe in her mid-70s, was talking to her cat, which […]
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American Idolatry

Last week I signed on for the Comcast triple play, which brought our triumvirate of phone-internet-TV under Comcast’s wing. It also simultaneously catapulted us back to the Land of DVRs (Digital Video Recorders), a place from which we had reluctantly decamped after our last TiVo box died months ago. With DVRs, we’ve learned to start […]
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A Retro Road Trip in a New World

When you’re from New England, the whole concept of taking a “Road Trip” means driving an hour to the beach. So when my friend Beccy suggested we take a road trip to Niagara Falls during our kids’ spring break, I mentally padded the usual duration with an extra hour or two and impetuously answered Yes. […]
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Korean Otters

My friend Maryse called me the other day with a question, she said, about her daughter Laurie-Maude, who is in the same grade as my daughter Caroline. It was Korea Day at school, she said, and Laurie-Maude wanted to dress as an Otter. “How do Otter’s dress?” Maryse wanted to know. At least, that’s what […]
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MarketingProfs in Santa Barbara: Show Notes, ‘Ann-otated’

00:00:01 My daughter Caroline. “I like the weather” (paraphrased) is kid-code for “Check it! I love being out of school!!” 00:00:18 Real drama unfolds as Sharon H. reveals that her work-BFF is actually… well… it’s not me. And it’s not Val, either, even though they live together. (Val: You might want to sleep with one […]
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The Shadow Knows: Watching Superbad with My Son

When I was a kid, in the 70s, I used to swipe my older brother’s Mad magazines. A lot of the humor was over my head, but that only added to the allure: This was a peep show into an unknown world, and I was lusting to grow up. One Mad feature I did get, […]
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New Media as Community Theater—All the World’s a Stage

I am a total sucker for community theater, especially musical theater. What I love isn’t so much the corny show tunes or the predictable story lines, but the players’ infectious energy for taking risks. I was reminded of this a few weekends ago when I went to see a local production of Godspell. Because I […]
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Competitive Parenting As Child’s Play

If April is the cruelest month, March has to be the strangest. At least, this March: What a strange few weeks it’s been. Silda Spitzer stands by Eliot; Gilligan’s Mary Ann is a stoner. Then, last night, as I was watching my daughter thumb through a new catalog from a local toy store, I noticed […]
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What Is a Friend?

My friend and colleague Shelley and I are taking our two girls to a company “junket” we’ll both be attending next month in southern California. (We’re calling the two of them the MarketingProfs “Web 3.0” team.) The girls are 9 and 11 and live, respectively, in Texas and Massachusetts. Kinsey (the 9-year-old) and Caroline (age […]
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Love Ann

Me and TomTom—True Love Always

Around Christmas, I met TomTom. We’ve been inseparable ever since. TomTom, if you don’t know, is a portable GPS navigation system. It mounts on the car dashboard, and its voice commands guide you to your destination. For someone like me—I get lost finding my way back to the table after a visit to the restaurant […]
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Is 18 the New 8?

In her book released last fall, Deceptively Delicious, Jessica Seinfeld slips chickpeas into her chocolate chip cookies and purees butternut squash into her mac and cheese. The general premise is that kid food is fried and white. But if you can slip in something on the sly—say, cauliflower into mashed potatoes, or sweet potato into […]
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