I’m interrupting this personal blog to bring you a message from my business world: I’m writing a book!
Planned for early December release, Content Rules is a how-to guide to creating compelling content for the Web. The talented and fun CC Chapman is co-author (David Meerman Scott is writing the foreword), and together we’ll answer questions like, How can you create so-called bold stories and videos and blog posts that will inspire people? How do you develop ideas that will arouse passion for your products or services? How can you cultivate fans? How can your ideas ignite your business?
Any organization with a website is a publisher, right? So Content Rules applies to organizations of all sizes and stripes, whether you are a Fortune 500 corporation or a mom-and-pop on the corner, or anything in between: hospital, entrepreneur, nonprofit, sole practitioner or consultant, artist, government agency, church, school, political candidate, sports team, community group, marching band, butcher, baker or candlestick maker.
I’m excited about this project, because for me it represents a mashup of so many things that thrill me: Creating stuff people love. Building a community around an organization. Online tools. Good writing. (And, by the way, it also allows me to slay (or at least shame!) some demons that have long plagued my world: Like corporate Frankenspeak. Uninspired blogs. Boring craptastical content. Stuff that sucks.)
I’d be thrilled if you pre-order Content Rules now, or wait until it’s out this December.
Also, check out our brand-spanking-new blog and site, and (bonus!) watch me embarrass myself in the video.